据许昌日报消息，近日，按照“五一”节期间工作安排，结合网络上关于许昌胖东来销售和田玉有关情况的反映，许昌市市场监督管理局魏都区分局对时代广场销售和田玉的胖东来唯初珠宝有限公司开展了日常检查。现场查阅了2025年1至4月份销售的和田玉数量和价格情况，并随机抽查了在售的13件和田玉商品的进销货相关手续。
A regulatory inspection into Chinese supermarket chain Pangdonglai has found no evidence of excessive markups on its jade products, countering allegations by a social media influencer who accused the retailer of profiteering. The findings, released by the Weidu district branch of the Xuchang Municipal Market Supervision and Administration Bureau, come amid a heated legal battle between Pangdonglai and Douyin influencer "Chai Duidui" over claims of commercial slander.
经检查，许昌市胖东来唯初珠宝有限公司2025年1至4月份共销售和田玉商品4177件，销售金额2959.2175万元，平均毛利率不超过20%；目前在售和田玉商品均按规定明码标价；被随机抽查的在售13件和田玉商品进货手续齐全，进货台账完备，鉴定机构具有合法资质，鉴定证书有效。
According to a report by Xuchang Daily, authorities conducted a routine check of Pangdonglai's jewelry subsidiary, Weichu Jewelry Co, Ltd, after online discussions questioned the pricing of its Hetian jade products. The inspection revealed that from January to April 2025, the company sold 4,177 Hetian jade items totaling 29.59 million yuan, with an average gross profit margin below 20%. Random checks of 13 in-stock jade products confirmed compliance with pricing regulations, complete sourcing documentation, and valid certifications from accredited appraisal agencies.
图源：许昌日报
近日，网红“柴怼怼”在短视频平台称，胖东来以低成本从玉石获取暴利、“几百块的东西卖几千几万”，并公开贬低胖东来的产品质量。
The controversy began when influencer Chai Duidui alleged in viral videos that Pangdonglai was selling jade products worth "hundreds of yuan for thousands or tens of thousands" and criticized their quality. The claims, which described jade as the retailer's "core profit driver", sparked widespread debate online, challenging Pangdonglai's reputation for transparency and ethical business practices.
胖东来4月8日发布针对“柴怼怼”等3起网络侵权的回复说明。4月30日，胖东来公布受理案件通知书，显示关于起诉“柴怼怼商业诋毁、侵犯名誉权”一案，已于4月25日在许昌市中级人民法院立案。
Pangdonglai denied the accusations in an April 8 statement, calling them "unfounded and malicious". On April 30, the company announced that the Xuchang Intermediate People's Court had accepted its lawsuit against Chai Duidui for "commercial defamation and reputational damage".
5月3日，胖东来创始人于东来曾表示，如果不让“柴怼怼”这种随意污蔑伤害他人的行为受到应有的处罚，“我会主动关闭或永远离开胖东来这个企业”。
Founder Yu Donglai said on Saturday that he would "voluntarily shut down or permanently step away from Pangdonglai" if such "unfounded defamation" were not legally rectified.
5月3日，“抖音黑板报”公告称，近日，胖东来创始人于东来对抖音用户“柴怼怼”提出投诉，经审核，被投诉人“柴怼怼”近期视频中有29条视频涉嫌侵权（包括在无充分事实举证情况下，发布关于“胖东来的核心盈利点，在玉上……几百块的东西卖几千几万”，“组织水军吹捧、造神”等信息），均予以下架，根据《抖音社区自律公约》，限制账号投稿权限一个月。平台将持续关注相关账号，如其在处置期后进一步发布涉嫌侵权内容，将升级处置。
Douyin intervened on May 3 by removing 29 of Chai Duidui's videos, citing violations of community guidelines. The platform accused the influencer of making unsubstantiated claims about Pangdonglai's pricing and falsely alleging the retailer had "organized paid supporters to promote its image". Chai Duidui's account was restricted for one month, with Douyin pledging to adjust penalties based on future court rulings.
公告称，鉴于胖东来称已起诉被投诉人，平台将参考裁决结果进一步处理。如法院判决被投诉人发布内容属实且不涉嫌侵权，被投诉人可向平台申诉解除处罚。
来源：许昌日报 长安街知事
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