中国越野车的传奇，212越野车品牌重回市场

在众多老车迷和老司机们的心中，提起212，一定是具有特别意义的存在。212不仅是一辆车，更是一种精神寄托。那么，当212从一款车到一个品牌，焕然新生的212越野车品牌，会为当代消费者带来怎么样的越野体验呢。

全民记忆212

212作为一款车，是中国越野车的代表。一路走来，60余载的历程，212越野车荣誉等身，与那个时代交相辉映，引发着一代代人的共鸣与动情。212不仅是中国越野车的开山之作，更曾深度参与家国建设，伴随国民生活一路走来，60余年的生命周期，更是成为几代人的记忆。

https://www.yinghuizz.com/yhyx/202503-5126.html

https://www.yinghuizz.com/yhjc/202503-5125.html

https://www.yinghuizz.com/yhyx/202503-5124.html

https://www.yinghuizz.com/yhglv/202503-5123.html

https://www.yinghuizz.com/yhglv/202503-5122.html

https://www.yinghuizz.com/yhglv/202503-5121.html

https://www.yinghuizz.com/yhglv/202503-5120.html

https://www.yinghuizz.com/yhyx/202503-5119.html

https://www.yinghuizz.com/yhjc/202503-5118.html

https://www.yinghuizz.com/yhjc/202503-5117.html

https://www.yinghuizz.com/yhglv/202503-5116.html

https://www.yinghuizz.com/yhglv/202503-5115.html

https://www.yinghuizz.com/yhyx/202503-5114.html

https://www.yinghuizz.com/yhyx/202503-5113.html

https://www.yinghuizz.com/yhglv/202503-5112.html

https://www.yinghuizz.com/yhyx/202503-5111.html

https://www.yinghuizz.com/yhjc/202503-5110.html

https://www.yinghuizz.com/yhjc/202503-5109.html

https://www.yinghuizz.com/yhyx/202503-5108.html

https://www.yinghuizz.com/yhjc/202503-5107.html

https://www.yinghuizz.com/yhglv/202503-5106.html

https://www.yinghuizz.com/yhyx/202503-5105.html

https://www.yinghuizz.com/yhjc/202503-5104.html

https://www.yinghuizz.com/yhglv/202503-5103.html

https://www.yinghuizz.com/yhglv/202503-5102.html

https://www.yinghuizz.com/yhjc/202503-5101.html

https://www.yinghuizz.com/yhyx/202503-5100.html

https://www.yinghuizz.com/yhglv/202503-5099.html

https://www.yinghuizz.com/yhjc/202503-5098.html

https://www.yinghuizz.com/yhjc/202503-5097.html

https://www.yinghuizz.com/yhyx/202503-5096.html

https://www.yinghuizz.com/yhglv/202503-5095.html

https://www.yinghuizz.com/yhglv/202503-5094.html

https://www.yinghuizz.com/yhglv/202503-5093.html

https://www.yinghuizz.com/yhjc/202503-5092.html

https://www.yinghuizz.com/yhyx/202503-5091.html

https://www.yinghuizz.com/yhyx/202503-5090.html

https://www.yinghuizz.com/yhglv/202503-5089.html

https://www.yinghuizz.com/yhglv/202503-5088.html

https://www.yinghuizz.com/yhjc/202503-5087.html

https://www.yinghuizz.com/yhyx/202503-5086.html

https://www.yinghuizz.com/yhyx/202503-5085.html

https://www.yinghuizz.com/yhyx/202503-5084.html

https://www.yinghuizz.com/yhjc/202503-5083.html

https://www.yinghuizz.com/yhjc/202503-5082.html

https://www.yinghuizz.com/yhyx/202503-5081.html

https://www.yinghuizz.com/yhglv/202503-5080.html

https://www.yinghuizz.com/yhglv/202503-5079.html

https://www.yinghuizz.com/yhyx/202503-5078.html

https://www.yinghuizz.com/yhglv/202503-5077.html

https://www.yinghuizz.com/yhglv/202503-5076.html

https://www.yinghuizz.com/yhjc/202503-5075.html

https://www.yinghuizz.com/yhjc/202503-5074.html

https://www.yinghuizz.com/yhyx/202503-5073.html

https://www.yinghuizz.com/yhyx/202503-5072.html

https://www.yinghuizz.com/yhglv/202503-5071.html

https://www.yinghuizz.com/yhjc/202503-5070.html

https://www.yinghuizz.com/yhglv/202503-5069.html

https://www.yinghuizz.com/yhjc/202503-5068.html

https://www.yinghuizz.com/yhglv/202503-5067.html

https://www.yinghuizz.com/yhjc/202503-5066.html

https://www.yinghuizz.com/yhglv/202503-5065.html

https://www.yinghuizz.com/yhglv/202503-5064.html

https://www.yinghuizz.com/yhyx/202503-5063.html

https://www.yinghuizz.com/yhjc/202503-5062.html

https://www.yinghuizz.com/yhglv/202503-5061.html

https://www.yinghuizz.com/yhjc/202503-5060.html

https://www.yinghuizz.com/yhyx/202503-5059.html

https://www.yinghuizz.com/yhglv/202503-5058.html

https://www.yinghuizz.com/yhjc/202503-5057.html

https://www.yinghuizz.com/yhglv/202503-5056.html

https://www.yinghuizz.com/yhyx/202503-5055.html

https://www.yinghuizz.com/yhjc/202503-5054.html

https://www.yinghuizz.com/yhglv/202503-5053.html

https://www.yinghuizz.com/yhglv/202503-5052.html

https://www.yinghuizz.com/yhyx/202503-5051.html

https://www.yinghuizz.com/yhyx/202503-5050.html

https://www.yinghuizz.com/yhyx/202503-5049.html

https://www.yinghuizz.com/yhjc/202503-5048.html

https://www.yinghuizz.com/yhyx/202503-5047.html

https://www.yinghuizz.com/yhjc/202503-5046.html

https://www.yinghuizz.com/yhjc/202503-5045.html

https://www.yinghuizz.com/yhglv/202503-5044.html

https://www.yinghuizz.com/yhglv/202503-5043.html

https://www.yinghuizz.com/yhglv/202503-5042.html

https://www.yinghuizz.com/yhjc/202503-5041.html

https://www.yinghuizz.com/yhyx/202503-5040.html

https://www.yinghuizz.com/yhglv/202503-5039.html

https://www.yinghuizz.com/yhjc/202503-5038.html

https://www.yinghuizz.com/yhyx/202503-5037.html

https://www.yinghuizz.com/yhglv/202503-5036.html

https://www.yinghuizz.com/yhglv/202503-5035.html

https://www.yinghuizz.com/yhyx/202503-5034.html

https://www.yinghuizz.com/yhjc/202503-5033.html

https://www.yinghuizz.com/yhjc/202503-5032.html

https://www.yinghuizz.com/yhglv/202503-5031.html

https://www.yinghuizz.com/yhjc/202503-5030.html

https://www.yinghuizz.com/yhjc/202503-5029.html

https://www.yinghuizz.com/yhyx/202503-5028.html

https://www.yinghuizz.com/yhglv/202503-5027.html

https://www.yinghuizz.com/yhjc/202503-5026.html

https://www.yinghuizz.com/yhglv/202503-5025.html

https://www.yinghuizz.com/yhjc/202503-5024.html

https://www.yinghuizz.com/yhyx/202503-5023.html

https://www.yinghuizz.com/yhyx/202503-5022.html

https://www.yinghuizz.com/yhyx/202503-5021.html

https://www.yinghuizz.com/yhglv/202503-5020.html

https://www.yinghuizz.com/yhglv/202503-5019.html

https://www.yinghuizz.com/yhglv/202503-5018.html

https://www.yinghuizz.com/yhjc/202503-5017.html

https://www.yinghuizz.com/yhyx/202503-5016.html

https://www.yinghuizz.com/yhyx/202503-5015.html

https://www.yinghuizz.com/yhjc/202503-5014.html

https://www.yinghuizz.com/yhjc/202503-5013.html

https://www.yinghuizz.com/yhjc/202503-5012.html

https://www.yinghuizz.com/yhglv/202503-5011.html

https://www.yinghuizz.com/yhyx/202503-5010.html

https://www.yinghuizz.com/yhjc/202503-5009.html

https://www.yinghuizz.com/yhglv/202503-5008.html

https://www.yinghuizz.com/yhjc/202503-5007.html

https://www.yinghuizz.com/yhjc/202503-5006.html

https://www.yinghuizz.com/yhyx/202503-5005.html

https://www.yinghuizz.com/yhyx/202503-5004.html

https://www.yinghuizz.com/yhjc/202503-5003.html

https://www.yinghuizz.com/yhyx/202503-5002.html

https://www.yinghuizz.com/yhglv/202503-5001.html

https://www.yinghuizz.com/yhyx/202503-5000.html

https://www.yinghuizz.com/yhglv/202503-4999.html

https://www.yinghuizz.com/yhyx/202503-4998.html

https://www.yinghuizz.com/yhjc/202503-4997.html

https://www.yinghuizz.com/yhjc/202503-4996.html

从1966诞生直至上世纪末逐步淡出，212长期为国防事业贡献力量，长期保有着高通过性、高易用性和高可靠性的口碑，是国内销售时间最长、产销量最大的越野车之一。对于很多老司机们来说，人生中的第一次驾驶汽车，甚至是第一次购车的经历，其中都少不了212的身影。

然而，社会快速的发展和市场迭代，一些企业抓住机遇的同时，也有一些企业从辉煌走向黯淡。北京汽车制造厂经历了9年没有新产品的困顿时期，在2020年北京汽车制造厂正式落户青岛。从新基地诞生出来的全新212，将强势回归市场，在方盒子“井喷”之年，与众多车型同场竞技。

全新品牌212

曾经的212，是青涩记忆中值得信赖的伙伴，在中国工业建设中扮演着可靠的角色；如今的212，在继承硬派越野基因的同时将现代理念写入产品设计，为当代消费者缔造更优越的越野体验。

在历史与时代的脉搏交织中，212越野车品牌迎来了全新的发展篇章，它不仅承载着深厚的历史底蕴，更以创新精神不断探索、突破边界。2023年，随着魏桥创业集团正式控股北京汽车制造厂，“国宝品牌”212也进入了复兴倒计时。

对于魏桥是怎样一家企业，或许对于很多人还有些陌生。魏桥创业集团连续12年上榜世界500强榜单，2023年以营业收入749亿2280万美元位列世界500强第172位。同时，魏桥创业集团的价值观是“为国创业，为民造福”，对于造车同样秉承一贯的长期主义。

在新时代语境下，212越野车品牌致力于讲好当代中国越野文化与越野精神的故事，凭借坚毅可靠、经典纯粹、热诚真挚、进取突破的品牌个性，在面对新时代的挑战与机遇的同时，勇敢地迈出自己的步伐，激励无数越野爱好者一路向前。全新的212品牌，不仅要与中国的年轻消费者产生共鸣，也致力于让全球消费者领略到这一具有中国特色越野车品牌的独特魅力。

全新产品212

全新212以“传承”与“复古美学”为设计核心，承载历史的记忆，也开启未来的无限可能，新车前脸保留“一拱、二圆、三横、四纵”的产品设计基因，车身侧面线条简洁流畅，整车轮廓方正有力，给人以安全、稳重的视觉感受并展现出简约与纯粹的力量之美。

沿用的“防空灯”设计，则是对越野基因的一种致敬，并赋予其全新的科技内涵；极短的前、后悬设计，大幅度提升了越野体验中的通过能力，将设计理念与实用性高度统一。全新212深谙越野爱好者的场景需求，将非承载式车身、前后五连杆整体桥式悬架，以及分时四驱系统集于一身，让越野回归越野本身，这也是目前中国自主品牌中仅有的将这几个配置集于一身的越野车型。