奥迪负责人德尔纳想给大家解释：奥迪，究竟忙活啥呢

哎，家人们，最近汽车圈儿那可是相当热闹啊！奥迪这老牌豪华车企，最近有点儿水逆的意思，销量下滑，电动化转型也磕磕绊绊，甚至还要裁员！这到底是咋回事儿？难道曾经的“灯厂”也要熄火了？德尔纳这新来的CEO，能把奥迪这艘大船从泥潭里拉出来吗？今儿个，咱们就来好好唠唠奥迪的那些事儿！

先说说这销量，那可是真·跳水！欧洲、中国、美国市场，全面下跌，这可不是闹着玩儿的！就好比你开了个小卖部，以前每天都人山人海，现在门可罗雀，你慌不慌？这背后反映的问题，可不仅仅是市场波动那么简单。想想看，BBA里，奔驰稳坐老大位置，宝马主打运动操控，那奥迪呢？科技感？现在好像也没那么突出。品牌定位模糊，这可是大忌！就像你去相亲，你说你啥都好，但没啥突出的特点，姑娘能记住你吗？

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再说这电动化转型，也是让人看着干着急。德尔纳倒是雷厉风行，拉来了新设计总监，还给研发团队分了组，又是搞MEB平台，又是搞MQB平台，又是憋着要出电动A2、电动Q2，看起来规划满满当当。可关键是，这步子迈得有点儿大，容易扯着蛋！C-Sport电动跑车，预估售价13万欧元，好家伙，一辆保时捷Macan的钱！这价格，消费者能买账吗？R8继任者和下一代e-Tron GT也搁置了，这是不是有点儿自断后路的意思？

更让人摸不着头脑的是，奥迪还要搞一个叫HardQore的硬派越野车，跟大众的Scout共享底盘技术，据说年产能要达到20万辆。听着是挺牛，又是三电机四驱，又是800伏架构，但问题是，钱呢？这可不是小数目，要是资金不到位，一切都是空谈。就像你想开个火锅店，锅碗瓢盆都准备好了，结果没钱买肉，那还开个啥？