疗愈空间 · 古村落里的百年土夯院落 | RAMMED EARTH COURTYARD HEALINGSPACE

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随着社会压力的增加，人们对身心健康的关注日益提升，疗愈空间作为一种新兴业态，逐渐受到青睐。要成功打造一个疗愈空间，需从多个方面入手，并制定合理的盈利模式，疗愈空间的打造重点：

一是精准定位与目标群体：定位明确，疗愈空间的定位决定了其风格和服务内容。可以是针对都市白领的减压空间，或是面向亚健康人群的康复中心，亦或是为特定群体如孕妇、老年人等提供服务的场所。目标群体清晰：明确目标客户的需求，如白领可能需要减压放松，老年人可能更关注健康养生，孕妇则可能需要孕期护理等。

二是空间设计与氛围营造自然元素：运用自然光、绿植、水景等元素，营造宁静、舒适的环境。自然光能提升情绪，绿植有助于净化空气，水景则能带来平静感。色彩与材质：选择柔和的色彩和天然材质，如木质、棉麻等，营造温馨氛围。柔和的色调如浅蓝、米色等有助于放松，天然材质则能增强自然感。灯光与音乐：采用柔和的灯光和舒缓的背景音乐，帮助人们放松身心。灯光应避免过亮或过暗，音乐则应以轻柔为主。

三是功能分区与设施配置，核心功能区：根据定位设置冥想室、瑜伽室、按摩室、茶室等，提供多样化的疗愈体验。冥想室应安静私密，瑜伽室需宽敞明亮，按摩室则要舒适温馨。辅助功能区：配备休息区、书吧、轻食区等，提升用户体验。休息区应舒适，书吧可提供放松读物，轻食区则提供健康饮食。细节设计：注重细节，如香薰、舒适的座椅、柔软的毯子等，增强疗愈效果。香薰可选择薰衣草、檀香等，座椅和毯子则要符合人体工学。

四是专业服务与课程设置专业团队：聘请专业的疗愈师、瑜伽教练、心理咨询师等，提供高质量服务。疗愈师需具备相关资质，教练应有丰富经验，心理咨询师则要专业可信。多样化课程：开设冥想、瑜伽、芳香疗法、音疗等课程，满足不同需求。课程应灵活安排，适应不同人群的时间。个性化服务：根据用户需求提供定制化服务，如一对一咨询、私人疗愈方案等。定制服务需深入了解用户需求，提供针对性解决方案。

With the increase of social pressure, people's attention to physical and mental health is increasing, and healing space, as a new business form, is gradually favored. To successfully build a healing space, it is necessary to start from many aspects and develop a reasonable profit model. The focus of building a healing space is:

First, precise positioning and target groups: clear positioning, the positioning of the healing space determines its style and service content. It can be a decompression space for urban white-collar workers, or a rehabilitation center for sub-health people, or a place to provide services for specific groups such as pregnant women and the elderly. Clear target groups: clearly identify the needs of target customers, such as white-collar workers may need to reduce pressure and relax, the elderly may pay more attention to health, pregnant women may need pregnancy care.

The second is the space design and atmosphere to create natural elements: the use of natural light, green plants, water features and other elements to create a quiet and comfortable environment. Natural light lifts the mood, greenery helps to clear the air, and water features bring a sense of calm. Colors and materials: Choose soft colors and natural materials, such as wood, cotton and linen, to create a warm atmosphere. Soft colors such as light blue and beige help to relax, while natural materials enhance the natural feel. Lighting and music: Soft lighting and soothing background music are used to help people relax. The light should be avoided too bright or too dark, and the music should be soft.

The third is the functional partition and facility configuration, the core functional area: according to the positioning of meditation room, yoga room, massage room, tea room, etc., to provide diversified healing experience. The meditation room should be quiet and private, the yoga room should be spacious and bright, and the massage room should be comfortable and warm. Auxiliary functional area: equipped with rest area, book bar, light food area, etc., to enhance user experience. The lounge area should be comfortable, the book bar can provide relaxing reading material, and the light food area can provide healthy eating. Detail design: Pay attention to details, such as aromatherapy, comfortable seats, soft blankets, etc., to enhance the healing effect. Lavender and sandalwood can be selected for aromatreatment, while seats and blankets should be ergonomic.

Fourth, professional services and curriculum Professional team: hire professional healers, yoga instructors, psychological counselors, etc., to provide high-quality services. The healer should be qualified, the coach should have extensive experience, and the psychologist should be professional and credible. Diversified courses: Meditation, yoga, aromatherapy, sound therapy and other courses are offered to meet different needs. Courses should be arranged flexibly to accommodate different groups of people. Personalized services: Provide customized services according to user needs, such as one-on-one consultation, private healing programs, etc. Customized services require in-depth understanding of user needs and provide targeted solutions.

疗愈空间的打造需要从定位、设计、功能、服务等多方面综合考虑，同时制定合理的盈利模式，才能实现可持续发展。通过精准定位、营造舒适氛围、提供专业服务、拓展多元盈利渠道，疗愈空间有望成为未来健康产业的重要组成部分。疗愈空间的配套功能包括健康餐饮：提供轻食、养生茶饮等，帮助用户调理身体。餐饮应以健康为主，避免高糖高脂；零售区：销售与疗愈相关的产品，如香薰、精油、瑜伽服等。产品应精选，确保品质；社群活动：定期举办沙龙、workshops 等活动，增强用户粘性。活动内容应丰富多样，吸引用户参与；线上平台：建立线上平台，提供课程预约、健康咨询等服务，方便用户，平台应简洁易用，功能齐全。

The creation of healing space needs to be comprehensively considered from many aspects such as positioning, design, function and service, and at the same time formulate a reasonable profit model in order to achieve sustainable development. Through precise positioning, creating a comfortable atmosphere, providing professional services, and expanding multiple profit channels, the healing space is expected to become an important part of the future health industry. The supporting functions of the healing space include healthy catering: providing light food, health tea, etc., to help users regulate their bodies. Food should be healthy, avoid high sugar and fat; Retail area: Sales of healing related products such as aromatherapy, essential oils, yoga wear, etc. Products should be selected to ensure quality; Community activities: Holding regular salons, workshops and other activities to enhance user stickiness. Activities should be rich and diverse to attract users to participate; Online platform: Establish an online platform to provide course reservation, health consultation and other services for the convenience of users. The platform should be simple and easy to use with complete functions.

疗愈空间的盈利模式可以是会员制：通过会员卡、年卡等方式，锁定长期客户。会员制能提供稳定收入，增强用户粘性；课程收费：通过单次课程或课程包收费，获取收益。课程收费应合理，提供多种选择；产品销售：通过销售健康产品、疗愈工具等，增加收入来源。产品应精选，确保品质；场地租赁：将空间出租给企业或个人，用于举办活动或会议。场地租赁可提高空间利用率；合作共赢：与健康机构、企业等合作，提供定制化服务，拓展市场。合作应互利共赢，拓展用户群体。

The profit model of healing space can be membership: lock long-term customers through membership cards, annual cards, etc. Membership can provide stable income and enhance user stickiness; Course fees: Earn money by charging for a single course or course package. Course fees should be reasonable and provide a variety of choices; Product sales: Increase revenue streams by selling health products, healing tools, etc. Products should be selected to ensure quality; Venue rental: Renting out space to businesses or individuals for events or meetings. Space rental can improve space utilization; Win-win cooperation: Cooperate with health institutions and enterprises to provide customized services and expand the market. Cooperation should be mutually beneficial and win-win to expand the user base.

一、重庆渝北 · 云住疗愈空间

RESIDENTIAL DESIGN

云的启示：生命不必顶天立地，要学会融入自然。在中国西南被称为“大地琴弦”的川东平行谷岭中，缙云山脉作为其中一弦被嘉陵江拦腰而断。邻水依山，重庆柏林村便在这片绿荫山谷之中。始建于明清时期的巴东民居“王家院子”，成为空间再生的根基。不仅是古老巴东风情与现代设计理念完美邂逅的传奇，更是心灵与自然和谐共鸣的邀约。踏入这片被时光精心雕琢的空间感受那份超越尘嚣的宁静与纯粹。夯土墙的质感引领着人们进入这个空间，原木、中古家具、绿色植物、灯具等元素一一展现，满足了现代人对美学与自然融合的追求。“四间客房各具特色，我们希望住客能在自己喜欢的空间中，全方位地感受宁静的力量，从人文关怀和身体感知出发，用“五感生活”理念，将这座巴东风格的老宅焕发了新生。

Cloud revelation: Life does not have to stand up to heaven, to learn to integrate into nature. In the parallel valleys and ridges of East Sichuan, known as the "earth string" in southwest China, the Jinyun Mountains are cut off by the Jialing River as one of the strings. Adjacent to the water and mountains, Chongqing Berlin Village is in this green valley. Built in the Ming and Qing dynasties, the Padong residential "Wang Jia Courtyard" has become the foundation of space regeneration. It is not only the legend of the perfect encounter between ancient Padang style and modern design concept, but also the invitation of harmonious resonance between heart and nature. Step into this space that has been carefully crafted by time and feel the tranquility and purity beyond the hustle and bustle. The texture of rammed earth wall leads people to enter this space, and the elements such as logs, ancient furniture, green plants, lamps and other elements are displayed one by one, meeting the pursuit of modern people for the integration of aesthetics and nature. "The four rooms have their own characteristics, we hope that guests can feel the power of tranquility in their favorite space, starting from humanistic care and physical perception, with the concept of" five senses of life ", this old Padang style house has a new life."

设计师在创作时，始终遵循“五感生活”的理念，致力于传达美、自然和纯粹。传统与现代、本土与国际、旧与新这些看似对立的元素，实际上能够和谐共存，共同编织出空间与人之间的新篇章。通过巧妙运用色彩、植物和装饰等元素，使“云住疗愈民宿”焕发了新的生机，为宾客提供了一种沉浸式的整体环境体验。进入民宿，夯土墙的质感瞬间将人们带入一个充满历史底蕴的空间。原木、中古家具、绿色植物和灯具等元素一一呈现在眼前，满足了现代人对美学与自然融合的追求。四间客房各具特色，从人文关怀和身体感知出发，配备了通风系统、空调和地暖，让宾客在四季变换中都能感受到舒适和温馨。

When creating, the designer always follows the concept of "five senses of life" and is committed to conveying beauty, nature and purity. The seemingly opposite elements, traditional and modern, local and international, old and new, can actually coexist harmoniously, weaving together a new chapter between space and people. Through the clever use of elements such as colour, plants and decoration, Cloud Stay Healing Homestay is brought to life, providing guests with an immersive overall environmental experience. Entering the guest house, the texture of the rammed earth wall instantly brings people into a space full of historical heritage. Elements such as logs, ancient furniture, green plants and lamps are presented one by one, satisfying modern people's pursuit of the integration of aesthetics and nature. Each of the four guestrooms is designed for human care and physical awareness, equipped with ventilation system, air conditioning and underfloor heating, so that guests can feel comfortable and warm in the four seasons.

二、空间美学

RESIDENTIAL DESIGN

院子的公区一隅，还设有专门的茶室，供住客品茗磋谈、静坐养神。建筑内外保留着其原有的痕迹和手法，家具和软装的选配独特而中古，非常具有玩味和在地文化性，让人印象深刻。一向擅长运用色彩调和的设计团队，在这个民宿的打造上，却非常克制和内敛，没有过多的浮华修饰，却把一景一物本身的格调和情怀表达得淋漓尽致，多种原色材质相互搭配，刻画出一幅幅臻美画像，让人流连至极。

In the public area of the courtyard, there is also a special teahouse for guests to drink tea, discuss and meditate. The building retains its original traces and techniques inside and outside, and the selection of furniture and soft clothing is unique and medieval, which is very playful and local culture, which is impressive. The design team, which has always been good at using color harmony, is very restrained and restrained in the creation of this homestaying, without too much flashy modification, but the style and feelings of a scene and a thing itself are expressed incisively and vividly, and a variety of primary color materials are matched with each other, depicting a beautiful portrait, which makes people stay extremely.

整座院子被分为不同功能区域，设有茶室、餐厅、咖啡、研学课堂等生活空间。「云住」共四种类型客房，黄煌为每个空间都打造了返璞归真的生活疗愈方式。除此之外，这里有定制的手工体验、农事体验、户外知识、自然科普等课程，从村庄文化开始，丰富村庄触感。无论是寻找片刻宁静，亦或暂离繁忙生活，将是一场自然、心灵与自我的对话之旅。

The whole courtyard is divided into different functional areas, with tea rooms, restaurants, coffee, research classes and other living Spaces. "Cloud Living" has four types of rooms, and Huang Huang has created a back-to-basics way of life healing for each space. In addition, there are customized manual experience, farming experience, outdoor knowledge, nature science and other courses, starting from the village culture, enrich the touch of the village. Whether you are looking for a moment of peace or a break from your busy life, it is a journey of dialogue between nature, mind and self.